PRIVACY POLICY | Lundahl Performance

At Lundahl Horsemanship LLC, we take privacy issues seriously. By ensuring that you are aware of and understand the Lundahl Horsemanship LLC Privacy Policy, we can provide you with better service. Please take a moment to read the following Privacy Policy to learn how we use and handle your personal information.

WHY DO WE COLLECT PERSONAL INFORMATION?
Lundahl Horsemanship LLC collects personal information to improve our business operations, offer our products and services more efficiently, communicate with you about those products and services, and to provide effective, timely customer support when needed. We will never rent or sell any of the personal information we collect from you, and we do not share your personal information except as set forth in this Privacy Policy.

WHAT PERSONAL INFORMATION DO WE COLLECT?
Lundahl Horsemanship LLC collects personal information when you visit and interact with our website, including when you register or create a user account for any of our online training courses, when you visit a webpage, when you fill out an online application or form, when you place an order at Lundahl Horsemanship LLC; when you use Lundahl Horsemanship LLC products or services, when you visit Lundahl Horsemanship LLC pages or pages of certain Lundahl Horsemanship LLC partners; when you subscribe to our email newsletter, when you correspond or otherwise interact with us via email, telephone, or at a live event, and when you provide feedback or testimonials in any of our online surveys or programs.

Information we collect may include: name, e-mail address, phone number, address, product preference information and order status, billing information, demographic information provided by you (such as language, gender, and age) and personal interest information. On occasion, we may ask for additional information to enable us to provide you with access to and use of certain information, materials and services.

WHAT ARE COOKIES AND HOW DO WE USE THEM?
Cookies are small data files that write to your hard drive for record keeping purposes when you visit a website. Cookies allow Lundahl Horsemanship LLC to measure traffic activity as well as to improve your user experience, for example by remembering your passwords and viewing preferences. Like other major websites, Lundahl Horsemanship LLC uses cookies to provide you with a custom-tailored experience when visiting our sites and using our products and courses. We treat any personal information that may be contained in cookies with the same level of confidentiality as other information you provide to us. If you wish to disable cookie functionality, you may do so by changing the security settings on your browser. However, portions of our websites may not function or function as effectively, without them.

HOW DO WE PROTECT YOUR PERSONAL INFORMATION?
Lundahl Horsemanship LLC safeguards the security of the data you send us with physical, electronic, and managerial procedures. We urge you to take every precaution to protect your personal data when you are on the Internet. While Lundahl Horsemanship LLC takes precautions to ensure the security of your data, no one can completely guarantee the safety of data transmitted over the Internet. It is important that you take steps to ensure the safety and security of your personal information, for example by not sharing your usernames, passwords, or other registration data.

HOW DO WE USE YOUR PERSONAL INFORMATION?
Lundahl Horsemanship LLC uses your personal information in the following ways:

Delivery and billing for our products, courses and services, and to communicate with you concerning your account and any customer service issues. This may include verifying authorization of credit card usage before any purchase of content or services.
Improving our products, courses and services by providing personalized content recommendations, language and location customization, and/or personalized help and instructions.
To ask you to participate in surveys about products, services, news and events.
Offering you courses, product upgrades, content, and services for you to purchase.
Providing you with content, services, instructions, and a more personalized experience based on personal information, such as your language preferences, zip/postal code, country locations, and any content or other preferences you provide.
Providing you with news, free newsletters, updates, targeted advertising, promotions, and special offers.
To better understand how our courses and products are used, including web traffic patterns and what types of content are most popular with users of our products and services.
Providing anonymous reporting for internal and external partners.

HOW AND WHEN WE DISCLOSE YOUR INFORMATION WE COLLECT.
Lundahl Horsemanship LLC may share your personal information with trusted vendors and partners. These partners are provided with your personal information to help Lundahl Horsemanship LLC communicate with you about offers from us and from our marketing partners. These vendors and partners are contractually required to keep this personal information secure and to only use it for the purposes for which it is provided.

Lundahl Horsemanship LLC may disclose your personal information if required to do so by law or in the good faith belief that such action is necessary to: (a) comply with law or legal process or if requested by duly authorized public authorities; (b) comply with the order of a competent judicial authority in any jurisdiction; (c) comply with legal process served on Lundahl Horsemanship LLC; (d) protect and defend the rights or property of Lundahl Horsemanship LLC, or our affiliated companies, their employees and agents; (e) enforce our terms of use; (f) protect against fraud or other illegal activity or for risk management purposes; (g) permit us to pursue available remedies or limit the damages that we may sustain; (g) act in urgent circumstances to protect the personal safety of users of Lundahl Horsemanship LLC courses or the public at large.

WHAT RIGHTS DO YOU HAVE REGARDING YOUR DATA?
You always have the right to request information about your stored data, its origin, its recipients, and the purpose of its collection at no charge. You also have the right to request that it be corrected, blocked, or deleted. You can contact us at any time using the address given in the legal notice if you have further questions about the issue of privacy and data protection. You may also, of course, file a complaint with the competent regulatory authorities. Many data processing operations are only possible with your express consent. You may revoke your consent at any time with future effect. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed. If you no longer wish to receive communications from Lundahl Horsemanship LLC, you can opt-out from receiving such messages in the future by following the instructions in the message or by contacting us at jake@lundahlperformance.com. By adjusting the settings on your web browser, you may elect not to allow cookies to be placed, and thus opt-out of certain features of the website and the website’s automatic collection of certain data about you. You may also adjust your advertising preferences on various social media websites by adjusting your settings on the platform directly.

EUROPEAN USERS
If you are a resident of the European Economic Area, you have the following data protection rights under the European Union’s General Data Protection Regulation, effective May 25, 2018:

If you wish to access, correct, update or request deletion of your personal information, you can do so at any time by contacting us at jake@lundahlperformance.com. You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive, or we may refuse to comply with your request in these circumstances.

In addition, you can object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information to another service provider. Again, you can exercise these rights by contacting us at jake@lundahlperformance.com. You have the right to opt-out of marketing communications we send you at any time. You can exercise this right by clicking on the "unsubscribe" or "opt-out" link in the marketing emails we send you. If you are an unregistered user, or to opt-out of other forms of marketing (such as postal marketing or phone calls), you may contact us at jake@lundahlperformance.com.

Similarly, if we have collected and processed your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent. However, if you revoke your consent, you will not be able to use any service or feature that requires collection or use of the information we collected or used on the basis of consent. You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority.

We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws. Notwithstanding the foregoing, we reserve the right to keep any information in our archives that we deem necessary to comply with our legal obligations, resolve disputes and enforce our agreements.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response. We try to respond to all legitimate requests as promptly as possible and wait time for response may vary. Occasionally it may take us longer, if your request is particularly complex or you have made a number of requests. In this case, we will notify you.

If you are an EU resident and you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would be grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you.

CONTACTING US
If you have any questions or concerns about this Privacy Policy or our privacy practices, you may write to us at: jake@lundahlperformance.com. Please provide complete information to facilitate your request, as well as your complete contact information.

This policy was last updated on August 13th, 2021.